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Wednesday, 28 May 2014

New Video Alert - Ed Sheeran - Sing

Ed Sheeran surprised us all with his amazing new single Sing which debuted at #1 on the ARIA singles chart, of which he has unveiled the official music video for…


He premiered the video exclusively on his Facebook page, giving his 6 million Facebook fans around the world the very first chance to see it. The video was shot on location in LA recently and was directed by Emil Nava, who worked on several music videos from Ed’s debut album, including You Need Me, I Don’t Need You, Give Me Love and Lego House.

The new video for Sing sees an alter-ego Ed puppet embark on a debauched night out, crashing a karaoke party in Korea town before stumbling onto a studio set, where the real Ed and track collaborator Pharrell Williams are in the middle of shooting the Sing music video.  

Speaking of the track Sheeran said ‘‘It was a lot of fun shooting the video for Sing and it’s awesome that I can share it with my fans first on Facebook. The puppet is definitely a lot wilder than me. I got to keep it afterwards, which is cool. No idea how to work it yet, there are a lot of moving parts, but I’ll get there with practice.’

Ed joins the puppet for the rest of the night out – watch below to find out what they get up to. Sing is the official first single to be taken from the Suffolk native’s forthcoming album x (multiply), due out on Friday 20 June which is available on iTunes pre-order now..!


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