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Tuesday, 1 April 2014

New Video Alert - RITA ORA - I Will Never Let You Down

In spectacular Rita Ora style, she is well and truly back with her brand new single I Will Never Let You Down…

The track was written and produced by Calvin Harris and is the debut single from Rita’s forthcoming sophomore album and is on course to set the charts ablaze - I Will Never Let You Down is a great return to the charts and no doubt be a global smash, especially with the perfect union of two huge powerhouses making the ultimate feel good love song. 

Rita said ‘this is the perfect song to launch my new album because I wanted to be as personal and honest as possible, I’m in a very good place and I really wanted people see how I felt and how I want other people to feel when the listen to it – happy!  I love the fact this is such an uplifting love song’ 

For the stunning stylized video, Rita enlisted the help of Italian-born photographer and Emmy-Award-nominated director Francesco Carrozzini to bring her creative vision to life. It’s more a fashion shoot come to life, with a nod to the urban Rita we first saw on her debut album Ora. Rita has become a style icon since working once more with DKNY and Material Girl as well as forging new partnerships with Rimmel and Adidas.  

Hollywood also came knocking again earlier this year following her cameo in Fast & Furious 6 and she saw herself back on set with a starring role as Mia in the new 50 Shades of Grey movie.  ‘I’m so excited for this year, the journey has just begun let’s make it never stop!’

I Will Never Let You Down is available on iTunes now..!

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