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Tuesday, 19 November 2013

New Video Alert - Rihanna - What Now

Rihanna releases her sixth single with a music video that is dark, beautiful and a little creepy…

The new video directed by Jeff Nicholas, Jonathan Craven and Darren Craig, see’s the singer moping around a stark warehouse in dark shot clip that  mixes silhouettes of the singer and portrays Rihanna as a lonely woman longing to feel connection.

Speaking of the clip Unapologetic Rihanna said  "It's kind of eerie and very creepy,"  continuing saying "Everybody is probably expecting a narrative video and a love story of some sort, and something really soft and pretty. It is kind of soft but it's really a little demented."

What Now is off Rihanna's seventh studio album Unapologetic which is available on iTunes now..!

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