If you are a fan of classic Alicia Keys like we are at SCP, you’ll be surprised by her new single and video for New Day. Taken from her fifth studio album Girl On Fire, don’t expect a piano led ballad,instead we are offered urban edge, deep phat bass beats with Keys familiar vocal for the chorus. It’s a grittier track with an uptempo jam which is said to be influenced and produced by hip-hop artist and husband Swizz Beatz as well as Dr Dre.
The video is simple enough with Alicia strutting around the back streets and alleys with her back up dancers, mixing in the Girl On Fire breaking out some further dance moves at a gig.
SCP is still deciding whether we like this new style, yes it’s a great summer jam and we appreciate artist need to evolve however not sure if this suits Keys. Are you a fan of Keys new sound?
Girl On Fire is available on iTunes now..!