We have to say we are loving Justin Bieber’s new direction as he lands his new video for Beauty and a Beat featuring Nicki Minaj. Some may say it is a bit too try hard, however we are loving the new R&B feel he is offering with his new album. The video was shot at a water park with Bieber directing the video in a pool party theme setting full of group dancing, synchronized swimming, rapping from Minaj and self shot video footage. It’s a fun clip that to be honest we are loving. Check it..!