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Tuesday, 8 May 2012

Album Review - Marina and the Diamonds - Electra Heart

SCP had been patiently waiting by the post box for the new Marina & The Diamonds album Electra Heart and when it arrived we locked ourselves away and threw it on repeat. A record said to be about dysfunctional love and “inspired by Marilyn Monroe, Madonna and Marie Antoinette”  we at SCP towers were intrigued if the album would deliver.

Electra Heart is the follow up to Marina’s debut album The Family Jewels, which spawned the smash singles Mowgli’s Road and Hollywood and led to a critically lauded Australian tour as part of Falls Festival.
Her new album is billed as being “one of the most exciting pop releases of 2012” and plays on British eccentricity looking through the eyes of alter ego Electra Heart about her story of identity, love, rejection, doomed romance and hope, all tinged with a British sense of humour. Marina even dresses up as her alter dolled up with bottle blonde hair, babydoll dresses and the all American smile.

The album begins with Bubblegum Bitch which channels 80’s inspired/new wave punk track which also continues through the track Living Dead.

 Lies and Power & Control are laced with smooth grooves and deep beats , whilst The State Of Dreaming channels her inner Morrissey or actually reminds us a little of  Ladyhawke

Yet standout tracks include disco pop lead single Primadonna which is a instant hit and the brilliant spoken word and punchy chorus of Homewrecker which starts with Marina’s delicate yet quirky vocals, then kicking in with chunky beats, slightly Katy Perry that is pop with an edge. However this is not surprising as Marina has worked with the same producers as Ms Perry, yet these tracks are a little darker with lyrics that speak of rejection, dysfunctional love and weakness.
Marina says, “It’s an Ode to dysfunctional love. I based the project around character types commonly found in love stories, film and theatre, usually ones associated with power and control in love, as opposed to weakness or defeat. I guess it was a way of dealing with the embarrassment that, for the first time in my life, I got 'played'. Rejection is a universally embarrassing topic and Electra Heart is my response to that. It is a frank album”
Some critics have slated the album for being to “try hard”, yet whilst we can appreciate their point as it can not get classes as groundbreaking, the album as a whole works, with a perfect balance of quirkiness, irony,  the heartfelt and more importantly pop with edge. It delivers fun pop record from a ballsy pop star, taking a risk and pulling it off.
If you loved Marina's first album, Katy Perry and/or pop with edge, then you'll love this album. Pre-order your copy now on iTunes now..!

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