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Thursday, 29 September 2011

Meh Moment in Pop - New Boyz - Better With The Lights Off feat. Chris Brown

Remember when Cher released Believe, it has that effect to distort the human voice when pitch is raised or lowered significantly. Well that effect is called Auto-Tune!

Many pop stars use this audio processor to allow singers to perform apparently perfectly tuned vocal tracks without needing to sing in tune. Some use it well, like Cher in Believe, some blend it well to complement their style of music like The Black Eyed Peas, however there are some that just fail miserably, like New Boyz.

Hip hop artists New Boyz have released their new video, Better With The Lights Off and  it’s used throughout this whole song and really it does the song no favours! Enlisting the help of Chris Brown – another Auto-Tune exponent, the song displays all the usual R&B/Pop traits, however the song is lost in the computer editing suite and any juicy pop goodness it had, is lost with it. Have a listen and decide yourself, however we find this a bit Meh!

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